Wednesday, May 30, 2012


Interesting slideshare on brands and innovation in China. Several years ago, I heard Yvon Chouinard answer a question about why Patagonia manufactured apparel in China. "It isn't because it is cheaper, it is because they are much better at welding seams and working with our fabrics. And they are getting better every year."

This deck shares the same message across many industries. Those that dismiss China as being about making stuff, rather than designing stuff, do so at their peril. They are expanding their footprint in the value chain of many products and services.