I was fortunate to hear this talk at the Acumen Investor Gathering in November. Nice perspective on the hard work required to create markets in BOP- for the first time in their history, people are "buying something for the first time."
Wednesday, December 14, 2011
"Market Creation Is Hard Work" - Seth Godin
I was fortunate to hear this talk at the Acumen Investor Gathering in November. Nice perspective on the hard work required to create markets in BOP- for the first time in their history, people are "buying something for the first time."
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