Thursday, November 13, 2008

Green and Nerdy

It's an underground engineer's hit- Weird Al's "White and Nerdy"... and now Envirofit has real cred as "green and nerdy"- a spot in Popular Science! Later this month, when I visit MIT for a few days, I can roll with the best of the book bangers. Heck, I might even be able to figure out why they number their buildings, instead of naming them.

It is interesting to see how media coverage builds around an idea from the inside. It is great to see the Envirofit team get recognition for all their hard work. But media coverage is kind of like money... when you could really use it, no one returns your calls. Then you get one or two people interested, and it builds. Jaime has been working hard to get the word out and we also got some help from the pros at Weber Shandwick.

We know that "the popular people" don't read Popular Science. But we are glad that a few more nerds now know about Envirofit. And maybe a few smart ones will want to come work for us. Probably the ones with a Weird Al Pandora channel on their iPhones.

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