Monday, December 05, 2011

Carrots & Sticks

I was impressed by this open letter to Occupy Wall Street from the founder of Carrotmob which asks:

"Would you rather punish businesses and get the same old results, or show love to businesses and gain unprecedented power and influence over how our economy works?"

I think a similar approach could be helpful in getting companies to consider products and services to serve BOP markets. Altruistic arbitrage, if you will.

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