Simple, Not Easy

"There are no easy answers, but there are simple answers." Ronald Reagan

Being an entrepreneur isn't easy. But it also isn't all that complicated.

Last week, I was cleaning off my desk (which tends to pile up), and ran across an email from April 2008. I had been asked to speak to Rockies Venture Club entrepreneurs about what to do during "tough times." Of course, things have gotten a bit tougher since then.

Here's what I said:

"My advice to entrepreneurs doesn't really vary with economic conditions:

-figure out something that's broken;

-figure out a clever way to fix it;

-figure out who you want to work with;

-figure out a way to cash flow it as you develop it; and

-figure out a way to pay yourself once you get going."

Pretty simple. Not so easy.